AI POLICY

AI for SME Success and nataliabrattan.com are committed to using artificial intelligence (AI) responsibly, transparently, safely and as a tool to enhance human expertise.

This policy outlines our approach, our commitments, and the practical ways we use this technology.

Scope of this Policy

This policy applies to all internal operations and activities of AI for SME Success and nataliabrattan.com. It governs how our team uses AI-powered tools.

Our AI Principles & Governance

Our management is fully committed to a responsible AI framework. Our governance is built on the following core principles:

Alignment with Standards: This AI Policy is aligned with appropriate requirements of the international standard ISO/IEC 42001 AI Management Systems.
Core Principles: We are committed to upholding principles of fairness, inclusiveness, and transparency in how we deploy and use AI tools.
Risk Management: We continuously identify and monitor risks relevant to AI use within our company to ensure our use remains within our risk appetite.
Training: All users of our AI tools are trained on their proper use, potential risks, and their responsibilities under this policy.
Limits of Use: All users of our AI tools must adhere to the approved activities outlined in this policy.
Accountability: We take full responsibility for all services and content we provide, regardless of the tools used in their creation.
Vendor Relationships: We review and confirm that our third-party AI tools and services align with our core principles.
Continuous Improvement: We regularly review our use of AI for effectiveness, accuracy, and ongoing alignment with this policy.

Information Protection

Protecting information is a non-negotiable part of our AI policy. We have established firm boundaries to ensure information remains secure and confidential.

No AI in Client Communications: We do not connect AI systems to our business email accounts or other client communication platforms.
No Sharing Client Data with AI: Information that clients and business partners shared with us, including their contact information, is never used in any AI model without their explicit, written consent for a specific, defined task.
No Sharing Data for AI Training: We have disabled all data-sharing and “model-training” features within every third-party AI tool we use. This prevents our internal queries and any information we input from being used to train the AI provider’s models.

What We Do Not Use AI For

To protect our relationship and ensure accountability, we have firm boundaries. We do not use AI for:

Designing and Writing Final Content: All final content, strategies, and designs are the product of our human experts. AI is only used for the assistive tasks listed below.
Communicating with Customers: When you communicate with us, you are always communicating with a person. At this point, we do not use AI chatbots or automated systems to manage customer relationships.

How We Use AI

Our AI use is strictly limited to low-risk, “behind-the-scenes” activities to help design and format small elements of our products and services.

Every AI-assisted element is read, reviewed, and approved by our experts to ensure it meets our high standards for quality and accuracy.

1. Text & Speech Processing
Our team uses AI tools to accelerate content development.

Grammar & Writing Improvements: Polishing text for clarity and professionalism.
Text-to-Speech & Speech-to-Text: Creating audio versions of content and vice-versa.
Reformatting: Transforming content (e.g., from an illustration to text, from text to a table).
Transcription & Summarization: Transcribing audio/video and creating concise summaries.
Short Narratives: Generating brief drafts for specific, simple purposes.

2. Brainstorming & Ideation
We use AI to expand our creative potential and deliver more innovative solutions for you.

Generating Options: Quickly creating multiple options or variations of an idea.
Cross-Pollinating Ideas: Finding novel connections between different concepts.
Expanding Rough Ideas: Building upon a core concept with new perspectives.
Evaluating & Refining: Helping our team assess the viability of a brainstormed idea.

3. Image & Video Generation
Our creative team uses AI to assist with specific, defined technical tasks.

Image Editing: Modifying and enhancing existing images by adding and removing objects, improving quality, and adjusting colors.
Image Generation: Creating new images from text descriptions for use as illustrations.
Video Editing: Cutting clips, changing background, improving quality, adjusting colors, improving audio, and adding subtitles.

4. Research
We use AI as a research tool to find and process information more efficiently.

Finding Links: Locating public web links and sources for specific information.
Synthesizing Key Points: Summarizing the main points from multiple sources.
Identifying Themes: Highlighting patterns or common themes in a body of text.

AI Policy Review

This policy is regularly reviewed by our management to ensure its ongoing suitability and effectiveness. We are committed to continually improving our AI management system to adapt to new technologies and risks, always keeping our commitment to you, our customer, at the forefront

If you have any questions about our AI use, please don’t hesitate to contact our team here.