AI has opened exciting new possibilities for business owners, from crafting blog posts, product descriptions, and marketing scripts to producing video content in just seconds.
But along with this opportunity comes some real questions:
- Can AI-generated content match the quality of human-created content?
- Will my audience notice and lose trust in my brand?
Let’s review how AI can supercharge your content process, making it not only faster, but also sharper, and more impactful for your audience.
🌟 AI Supports Content Creation, Not Replaces It
“Generative AI can be particularly useful when researching a topic, and to add structure to original content.”
– Google’s 2025 Guidance on AI-generated Content
One of the biggest mistakes business owners can make when using AI is allowing it to create content from start to finish. This results in generic, off-brand material that lacks the authenticity and strategic nuance needed to connect with their audience.
AI works best when it assists, not replaces, your creative process. Here are some great ways to collaborate with AI:
- Video Production: Use AI to brainstorm ideas, refine story hooks, and suggest visual elements.
- Writing: Let AI edit, reformat, structure your drafts, merge documents and adopt specific writing styles.
Always disclose how you used AI in content creation.
🧩 AI Can Be Trained to Represent Your Brand Voice
“I primarily use ChatGPT and have even built a custom GPT by uploading a 50-page team Standard Operating Procedure (SOP). This SOP is the document I give to any new team member, whether they are producers, ideators, scriptwriters, or editors.”
– Jenny Hoyos, Viral Video Creator
To create content that feels truly yours, train your AI tools to understand your brand’s tone, values, and style:
- Configure a custom AI assistant by adjusting its settings or adding light coding for deeper customization.
- Upload instructions such as brand guidelines, standard operating procedures (SOPs), or writing style guides.
- Establish a feedback loop by regularly reviewing AI-generated content, refining outputs, and updating your instructions accordingly.
📊 AI Can Help You Improve Content Fast
“Once you figure out something that works, do more of that.”
– James Clear, Bestselling Author of Atomic Habits
AI allows you to test ideas at lightning speed. Track engagement metrics, A/B test different versions, and refine what works.
With AI, experimentation cycles that once took months now take days or even hours.
🤿 Want to dive deeper?
Read my latest article: Creating Powerful External Content with AI
🔴 Your Turn
What tools and strategies do you use to create external content with AI?
Do you have any questions about using AI to create external content?
I’d love to hear from you — send me an email at natalia@nataliabrattan.com.
Talk soon,
Natalia