Why Clients Are Losing Trust in AI
AI is everywhere, but so is skepticism.
According to the World Economic Forum’s 2025 Global Risks Report, AI-related misinformation and disinformation now rank among the top five global risks.
A Harris Poll Canada survey (Oct 2025) found that nearly 90% of Canadians worry about AI-generated misinformation.
Although focused on news, the results reflect broader user concerns about AI-generated deliverables across all industries.
Your clients have every reason to be cautious.
They may question not only factual accuracy but also bias, privacy, and compounded AI errors, when one AI output feeds another, turning small mistakes into big ones.
Three Ways Businesses Can Respond
✅ Beginner: Create AI Policy & Disclose AI Use
Start with a simple AI Policy (here is an example). Define where and how AI can be used in your business.
Identify and mitigate potential risks, such as data privacy, bias, and misinformation. Be transparent with customers about AI’s role in your products or services.
✅ Intermediate: Align with NIST AI RMF
The NIST AI Risk Management Framework (AI RMF 1.0) and its Playbook offer practical, industry-recognized guidance for assessing and mitigating AI-related risks.
Following NIST principles helps you identify, manage, and disclose AI-related risks in alignment with industry standards.
✅ Advanced: Adopt ISO 42001
For organizations deeply reliant on AI, demonstrating alignment with ISO 42001 AI management system standard can strengthen trust among customers, business partners, and stakeholders.
What Is ISO 42001 and Why It Matters for Small Business
ISO 42001 AI management system standard, is the newest addition to the ISO family of management system standards, released in 2024.
According to ISO, ISO 42001 “provides an integrated approach to managing AI projects, from risk assessment to effective treatment of these risks.”
Like ISO 9001 quality management system standard, ISO 42001 applies to organizations of all types and sizes, across every industry sector.
It is equally relevant to large corporations and small and medium-sized enterprises (SMEs). In fact, ISO 9001’s adoption among small businesses was so widespread that ISO published a dedicated guide, ISO 9001 for Small Enterprises – What to do?
By aligning with ISO 42001, companies, including SMEs and solopreneurs, can reassure clients, investors, and partners that their use of AI is transparent, compliant, and trustworthy.
Find more on this topic in the full article3 Ways to Maintain Client Trust in AI-Generated Work
One Person, One AI, One Nation Transformed
“The Government of Jordan wanted to create an AI tutor for kids. They went to Scale AI and came with a $10 million price point.
But an entrepreneur who didn’t even know how to code built it on Replit.
Four days later, he had all the country’s curriculum in AI using RAG. It worked. Now it’s scaling to 2 million people.”
Amjad Masad, Founder & CEO of Replit (Instagram post)
According to PR Newswire’s article Government of Jordan Collaborates With Replit to Launch “Siraj”, entrepreneur Amer Abulaila used Replit’s AI to build Siraj, an Arabic-language learning assistant, in under 30 days.
During its pilot, Siraj reached 100,000+ students and teachers and handled 600,000+ learning interactions.
With support from the Government of Jordan, it’s now scaling to 1.6 million students and 90,000 teachers.
Your Turn
How does your business address client concerns regarding AI use?
I’d love to hear from you — email me at natalia@nataliabrattan.com.
Talk soon,
Natalia